Golden Gate Bridge Gift Shop and Welcome Center
(Formerly called the Golden Gate Bridge Pavilion, or Bridge Visitors Pavilion)
Golden Gate Bridge, San Francisco, CA 94129 (See Map Below)
Phone (415) 426-5220
Welcome Center Address for your GPS: This area has no street address, just “Golden Gate Bridge, San Francisco 94129.” Users trying to add features to Google Maps have confused this area and Vista Point on the Sausalito side of the Golden Gate, and the best search term on your phone will be “Golden Gate Bridge Welcome Center.” On most newer car GPS systems the Welcome Center is listed as a POI (point of interest), but on older cars look for “Southeast Parking Lot” or “South Vista Point”.
The Golden Gate Bridge Welcome Center and Gift Shop is located in Strauss Plaza, adjacent to the Southeast Parking Lot and South Vista Point. It contains a gift shop with everything from inexpensive souvenirs to higher priced items like beautifully framed photos. The shop was relocated from the much smaller Round House, just up the hill, which was re-converted into its original function as a cafe when the new Welcome Center was built in 2012.
The Welcome Center also features an information desk right by the front door, as described below. We all get a little cynical at times about gift shops at popular destinations, but here the public service portion of the building is front and center.
Park Rangers and the Information Desk
The Rangers and Docents who staff this desk at the Welcome Center have maps and pamphlets and will answer questions about the entire area, not just the Golden Gate Bridge.
Vending Machines, Snack Shop & Cafe
A small building called the The Golden Gate Bridge Cafe (originally calledd tghe Bridge Stop when it opened in 2012), located directly across from the gift shop and Welcome Center, houses vending machines with drinks and snacks. During business hours they also have a small snack shop staffed by pleasant people that sells doughnuts, pastries and hot coffee.
The Round House Cafe serves fast food and coffee, and is located just up the steps to the right of the Bridge Cafe, adjacent to the Toll Plaza. It opened in 1938, exactly one year after the Bridge was opened to traffic, and is a wonderful example of its original Art Deco design.